Rightnow, we are really need to have more knowledge. according that, now there is a good news for the industry in Indonesia. because there will be a smartphone app that will help hospitality industry to be better for growing the numbers of Chinese tourism.
THIS THE FOLLOWING NEWS ABOUT IT.
Jakarta. Beijing-based language and technology
company Qooco is designing smartphone apps that may help the hospitality
industry in Indonesia to better cater for the growing numbers of
Chinese tourists.
Through explaining the correct way to pour wine through an avatar, to
showing cleaning staff how to greet guests, Qooco attempts to
simultaneously improve users’ hospitality skills and their proficiency
in Chinese language.
“Nearly 90 percent of Chinese travelers cannot strike up basic
conversations in English,” Qooco c hief e xecutive David Topolewski
said.
Learning Chinese, through one-week training classes for example, has
not been successful, especially among those from the millennial
generation, David said. “If you look at the lengthy manuals — the
training managers or HR directors are dreaming if they seriously think
anybody’s going to read them.”
Consistent and continued training, in engaging, bite-sized chunks, will result in effective language learning, David added.
Through its mobile application, Qooco has “gamified” Chinese language learning for hospitality staff.
“Most people have smartphones now,” and they are in a position to get
outstanding Chinese language training that costs far less than the
usual classroom experience, the chief executive said.
Presented in an interactive form, users of Qooco have to vocalize
Chinese words to an avatar in order complete a task in the application.
The application in turn records the spoken words to measure the accuracy
of the user’s Chinese pronunciation.
The app then assesses the user’s Chinese learning progress.
Spending 10 minutes a day for a week on the application yields better
learning than spending an hour once a week in a Mandarin class, David
said.
You can use Qooco on your way home, or during your break time, he added.
Previously, Qooco’s emphasis had been on improving English-language skills among staff in China’s hospitality industry.
Now, Qooco is keen to ease the flow of Chinese tourists into
Southeast Asia by helping hoteliers in the region to develop their
staff’s spoken Chinese skills.
David said Qooco counts global hotel chains such as Starwood, Marriott and Le Meridien among its previous clients.
The World Tourism Organization said Chinese tourists are the world’s
biggest spenders on international tourism in 2012 at $102 billion.
In Indonesia, 324,344 Chinese tourists visited the country in the
first four months of 2014, a significant 30.42 percent increase compared
to the same period last year.
This growth is likely to continue as more direct flights between Indonesia and China open up.
“The outlook for the industry in the next five years is very positive,” David said.
Indonesia, Southeast Asia’s biggest economy, recorded an average
annual increase of 4.39 percent in foreign tourist arrivals in the
country between 2000 and 2011.
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